Monviso products on your table
RUSKS
SAVOURY
LOW-SALT RANGE
SINGLE PORTION SNACKS
BREADSTICKS
ICE CREAM BISCUITS
“Respect for nature, passion for what we do, a tradition with over 80 years of history, an innovative spirit, conceptually and technologically: this is the essence of Monviso”
Alessandro Manfredi Cusmano, CEO
Focus on
A new look for Monviso
2022: it’s time for a change
The company has decided to analyse the state of health of its brand and the values conveyed, with a view to revisiting the pack system of the entire range, to standardising visual communication and to making it consistent with the brand’s health and taste messages.
After a long process of analysis and research, Monviso has defined a restyling of the pack system which also includes a logo make-over in order to make it more contemporary.
Who is Monviso?
Monviso is the brand that produces the traditional Biscotto Salute, the top quality rusks unsurpassed in terms of taste and fragrance. Monviso is undoubtedly a premium brand among bakery products, which leverages on artisanal and precise production processes, to ensure maximum quality results of the product. Monviso aims to be the brand of choice for consumers for healthy and personal well-being.
The new logo
It remains the icon of the mountain, a symbol that successfully conveys the brand’s values (roots, tradition, passion) in the best way possible. The ears become stylised, more modern, symbols that identify the nature of our products. The pay off becomes «Torino 1936», completed with its date of birth used as ReasonWhy: «Because we have been producing quality products since 1936». The Italian flag remains to highlight the «Made in Italy» concept.
The new lines
New product lines have been created that highlight the benefits of the products. BISCOTTO SALUTE: tradition; IT’S FREE-FROM: a healthy choice; IT IS TASTE: a tasty choice; IT’S ORGANIC: the choice of well-being; MONBREAK: a rewarding choice.
The colour revolution
Two new pantones, one to identify rusks and one for savoury products. Unique colours in the reference category, extremely recognisable on the shelf. The new Monviso packaging stands out for the cleanliness of the graphic elements and an innovative, modern and uniform design. The photo of the product in the foreground is intended to enhance its peculiarities.
A 360° renewal to expand the visibility of the brand, to strengthen the relationship with current consumers and to win the attention of new ones.
Interview for Rassegna Alimentare 2/2020 News from the food industry section
Replies from Dr. Giuseppe Stuerdo, Operations Director
Which of your products will be most in demand next year?
In addition to the products, which are already very popular because they taste so good, we think today’s consumers also demand a service, a consumer experience. To this end we have just launched Monviso rusks in a new style of packaging: fresh-sealed single portions in a cardboard carton. This means the rusks retain their aromatic freshness in a handy pack for snacking on the go.
What technical equipment will be most important for your production premises?
We have recently extended the production facility where we make our rusks with a view to it becoming fully automated and developing a line of products in cartons of different weights, and over the next few years we are planning to complete the project by bringing in new equipment.
Will it require any modernisation in terms of packaging, product processing and automation?
We have just expanded our product line to respond to ever-increasing customer requirements, by introducing new cardboard packaging containing fresh-sealed single portions. Products for other distribution channels are also in the pipeline for the facility, including the hotel, restaurant and catering industry.
Are you seeking new suppliers for your technology and/or packaging requirements?
We already have a consolidated supplier base for our packaging, however Monviso is seeking suppliers for the new sectors mentioned above.