Monviso products on your table
RUSKS
From the historical Biscotto Salute, now available in a renewed version, to the èSenza range, in Low-salt and No Added Sugar varieties: the Monviso range of rusks has never been so rich!
SAVOURY
Wholegrain Crackers, delicious Bruschette, versatile Croutons and crispy Crustini: a wide variety of healthy and tasty products to accompany a meal or for a quick break.
LOW-SALT RANGE
The Monviso low-salt range allows you to have a healthy and careful diet at any time of the day: rusks and breadsticks without sacrificing the pleasure of taste.
SINGLE PORTION SNACKS
Monviso joined the strategic food service channel in 2016, proposing a range of single portion snacks comprising rusks and biscuits.
BREADSTICKS
Monviso ‘Rustici’ breadsticks were created to satisfy the need of taste and crunchiness. Try them all, they are also good on their own: Schiacciatelli with Corn flour, Multiseeds, Tomato and Black Olives.
ICE CREAM BISCUITS
Monviso boasts of a high specialization in the production of sweet biscuits sold to major ice cream manufacturers to form “ice cream sandwiches”. Monviso offers biscuits for ice cream of different shapes and sizes, trying to satisfy all tastes.
“Respect for nature, passion for what we do, a tradition with over 80 years of history, an innovative spirit, conceptually and technologically: this is the essence of Monviso”
Alessandro Manfredi Cusmano, CEO
Focus on
November 2022
A new look for Monviso
2022: it’s time for a change
The company has decided to analyse the state of health of its brand and the values conveyed, with a view to revisiting the pack system of the entire range, to standardising visual communication and to making it consistent with the brand’s health and taste messages.
After a long process of analysis and research, Monviso has defined a restyling of the pack system which also includes a logo make-over in order to make it more contemporary.
Who is Monviso?
Monviso is the brand that produces the traditional Biscotto Salute, the top quality rusks unsurpassed in terms of taste and fragrance. Monviso is undoubtedly a premium brand among bakery products, which leverages on artisanal and precise production processes, to ensure maximum quality results of the product. Monviso aims to be the brand of choice for consumers for healthy and personal well-being.
The new logo
It remains the icon of the mountain, a symbol that successfully conveys the brand’s values (roots, tradition, passion) in the best way possible. The ears become stylised, more modern, symbols that identify the nature of our products. The pay off becomes «Torino 1936», completed with its date of birth used as ReasonWhy: «Because we have been producing quality products since 1936». The Italian flag remains to highlight the «Made in Italy» concept.
The new lines
New product lines have been created that highlight the benefits of the products. BISCOTTO SALUTE: tradition; IT’S FREE-FROM: a healthy choice; IT IS TASTE: a tasty choice; IT’S ORGANIC: the choice of well-being; MONBREAK: a rewarding choice.
The colour revolution
Two new pantones, one to identify rusks and one for savoury products. Unique colours in the reference category, extremely recognisable on the shelf. The new Monviso packaging stands out for the cleanliness of the graphic elements and an innovative, modern and uniform design. The photo of the product in the foreground is intended to enhance its peculiarities.
A 360° renewal to expand the visibility of the brand, to strengthen the relationship with current consumers and to win the attention of new ones.
June 2020
Interview for Rassegna Alimentare 2/2020
News from the food industry section
Replies from Dr. Giuseppe Stuerdo, Operations Director
Which of your products will be most in demand next year?
In addition to the products, which are already very popular because they taste so good, we think today’s consumers also demand a service, a consumer experience. To this end we have just launched Monviso rusks in a new style of packaging: fresh-sealed single portions in a cardboard carton. This means the rusks retain their aromatic freshness in a handy pack for snacking on the go.
What technical equipment will be most important for your production premises?
We have recently extended the production facility where we make our rusks with a view to it becoming fully automated and developing a line of products in cartons of different weights, and over the next few years we are planning to complete the project by bringing in new equipment.
Will it require any modernisation in terms of packaging, product processing and automation?
We have just expanded our product line to respond to ever-increasing customer requirements, by introducing new cardboard packaging containing fresh-sealed single portions. Products for other distribution channels are also in the pipeline for the facility, including the hotel, restaurant and catering industry.
Are you seeking new suppliers for your technology and/or packaging requirements?
We already have a consolidated supplier base for our packaging, however Monviso is seeking suppliers for the new sectors mentioned above.
Focus on
May 2020
The Biscotto Salute; tradition, new technology and communication. A positive indication from a company that is not closing.
Interview with CEO Manfredi Cusmano (Engineer)
Our CEO was asked in an interview to explain how Monviso has managed during the lockdown period. Mr Manfredi, what’s been happening at Monviso during the lockdown? How is the company responding to the current situation?
Our propensity for innovation has not ceased during these difficult months of lockdown. At our Andezeno plant we have succeeded in modifying the packaging technology for our rusks to comply with current regulations.
This new packaging system will improve the quality of the products, presenting them in 4-slice stay-fresh packs inside attractive cardboard boxes. All using less plastic.
To promote this important innovation we have decided to invest in some communication activities to talk about our rusks, now in their added-value packaging that keeps them fresh, makes them easy to carry with you as a snack, and keeps them whole.
The campaign concepts focus mainly on the corporate values of attention to quality, research and simplicity.
We have produced two commercials; the product for the first one will be the Biscotto Salute Classico and for the second one Biscotto Salute with Blueberries. We wanted to stress how handy the rusks are, not just for enjoying at home but also as a snack when you’re out and about.
The 15-second commercials will be aired for three weeks from 10 June 2020 until the end of the month, and in the first week alone we will have the advertising power of over 150 showings.
I wanted to share this new initiative with all Monviso employees because we’re a team and we want to manage the recovery in the best possible way, relying on our skills and our unity.
April 2020
THANK YOU!
Dear colleagues THANK YOU!
The abnormal situation we’ve been going through for weeks now, with the whole world involved in a serious health alert, is something we’ve never experienced before.
The pandemic has spared no-one, it has touched us on a personal, social and corporate level and some of our colleagues are still recovering or in quarantine.
That’s why I want to start by thanking all of you for your continued support in dealing with this unprecedented situation.
In this second phase of the emergency, there are two fundamental circumstances we must prepare to confront: the company’s duty to comply with the new safeguards in terms of organising shifts, access to premises and internal mobility, and raising awareness among staff, who are required to adopt the safe conduct guidelines to be tested during lockdown, including controlled safe distancing, wearing masks as a matter of routine and scrupulous hand hygiene practices.
Coronavirus is not a remote phenomenon – it is right here among us, so allow me to update you on what we’ve been doing these past 70 days.
I am proud to inform you that since the beginning of the emergency, Monviso has put the well-being of its employees above everything else and took immediate action against Coronavirus on 22 February when Codogna was declared a red zone. We set up the whole Crisis Unit Committee within two days, established suitable precautionary back-up for all corporate functions and modified our organisational and logistical processes to ensure the production and supply of products could continue, by stocking supplies at different sites in case any site had to close down.
MONVISO GROUP SRL
Head Office and administration: Via del Tario, 9 – 10020 Andezeno (TO) Italy
Tel. +39 011.943.93.01 • Fax +39 011.943.93.42 • P.IVA IT 10138110969 • servizio.clienti@monviso1936.it
C.C.I.A.A.TO: R.E.A. TO-1257402 • Share Capital 2.000.000,00 Euro
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